Deidre Longo Has Just Accepted a Position with a Major

Deidre Longo has just accepted a position with a major entertainment venue where she is responsible for selling season tickets.She formerly was a salesperson for a company that sold sound systems for arenas,stadiums,and theaters.She believed she understood why theater managers bought certain products but realizes that selling tickets to individuals will be different.What is one of the key differences she can expect to find?

A) The customer will select and evaluate entertainment on the basis of search qualities.
B) Customers are engaged in this as a low-involvement product.
C) A consumer will use experience qualities to evaluate the entertainment service.
D) The use of the service will involve standardized service levels and not exhibit heterogeneity problems.
E) The location of Longo's office is a key strategy criterion.