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The Maker of Peter Pan Peanut Butter Has Developed a Honey-Flavored

Question 21

Multiple Choice

The maker of Peter Pan peanut butter has developed a honey-flavored peanut butter spread to add to its peanut product line.Is this a new product?


A) No,peanut butter cannot be considered an innovation.
B) Yes,additions to the product line are new products.
C) No,it is only a product addition.
D) Yes,this is a discontinuous innovation.
E) No,this is not a product improvement.

Correct Answer:

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