_____ occurs when an existing product is targeting it toward new market segments.It is another type of new product development because the product is new to that segment.
A) Brainstorming
B) Diffusing
C) Repositioning
D) Screening
E) Reciprocity

Question

Quizplus · Accepted Answer

Repositioning occurs when an existing product is targeted towards new market segments. It involves changing the marketing mix, such as the product design or packaging, to attract a different group of customers who were not previously targeted. This type of new product development is different from creating a completely new product because the product itself remains the same, but the target market changes.

_____ Occurs When an Existing Product Is Targeting It Toward