Top managers at a company that publishes regional magazines considered making maps,but then decided maps were not within the company's corporate mission.Which stage of the new-product development process did its new-product development process reach?
A) development
B) idea generation
C) idea screening
D) business analysis
E) customer testing

Question

Quizplus · Accepted Answer

The decision to not pursue maps indicates that the idea underwent idea screening, which is the stage where ideas are evaluated against the company's mission and goals to determine if they should move forward to development.

Top Managers at a Company That Publishes Regional Magazines Considered