The development stage of the new-product development process works best when ______ is practiced.
A) competitive product equity
B) simultaneous product development
C) laboratory testing
D) test marketing
E) the new-product paradigm

Question

Quizplus · Accepted Answer

The development stage of the new-product development process works best when simultaneous product development is practiced, where cross-functional teams work together to save time and increase efficiency. This allows for different departments such as research and development, marketing, and production to work together at the same time rather than in a linear fashion. This helps to speed up the process of bringing a new product to market while reducing the risk of errors or delays. Additionally, this stage may involve laboratory testing, which is done to determine if the product meets performance and safety standards. Test marketing may also be done at this stage to obtain feedback from a select group of customers before the product is launched on a larger scale. However, simultaneous product development is the key factor that makes the development stage successful. Choice A (competitive product equity) and E (the new-product paradigm) are not relevant to this stage while C (laboratory testing) and D (test marketing) can be part of the process but are not the primary factor for success.

The Development Stage of the New-Product Development Process Works Best