After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created,the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers.The consumer group was asked to evaluate the three product ideas in terms of their marketability.This stage of new-product development is called:
A) prototype screening
B) concept tests
C) market testing
D) idea manipulation
E) idea diffusing

Question

Quizplus · Accepted Answer

This stage of new-product development is called concept tests, which involves presenting product ideas to a sample of potential buyers and asking them to evaluate each idea in terms of its marketability. It is done before creating a prototype. Prototype screening is done after creating a prototype to evaluate its feasibility, and market testing is done after launching the product to test its performance in the market. Idea manipulation and idea diffusing are not specific stages of new-product development.

After Mattel Evaluated Many New Products to Add to Its