Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.During the _____ stage of its new-product development process,a group was assigned the task of estimating preliminary demand for the product,costs,sales,and future profitability.
A) business analysis
B) idea generation
C) concept testing
D) screening
E) test marketing

Question

Quizplus · Accepted Answer

During the business analysis stage, the company analyzes the potential demand for the product, estimates its costs and sales, and evaluates the product's potential profitability. This stage is critical in determining whether the product is worth developing further or not. Therefore, A) business analysis is the most appropriate choice for this question.

Canesta Has Developed a Virtual Keyboard Out of Light to Be