The maker of Lysol disinfectant tested consumers' reactions to its Lysol Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new cleaning product.This is an example of a(n):
A) adoption-rate test
B) simulated (laboratory)market test
C) concept test
D) use test
E) juried consumer test

Question

Quizplus · Accepted Answer

This is a simulated or laboratory market test as the consumers were placed in a mock store setting to test their reaction to the new product. The other options such as adoption-rate test, concept test, use test, and juried consumer test involve different methods of testing and validation.

The Maker of Lysol Disinfectant Tested Consumers' Reactions to Its