An HMO created a focus group to identify new products that it believed would enhance the boomer's aging process.This focus group most likely contained:
A) a sampling of all stakeholders from the sponsoring HMO
B) people who would be categorized as baby boomers
C) health care providers
D) people representing the different segments of the family life cycle
E) member of competitive HMOs

Question

Quizplus · Accepted Answer

The focus group was created to identify new products that would enhance the boomer's aging process, so it is most likely that the group would consist of people who are categorized as baby boomers. It is not necessary to involve all stakeholders from the sponsoring HMO or health care providers, and members of competitive HMOs may not be interested in contributing to the development of products for a competitor. Similarly, people representing different segments of the family life cycle may not be relevant to the focus on enhancing the boomer's aging process.

An HMO Created a Focus Group to Identify New Products