Scientists at Indiana University are working to develop new technologies for customer interface interactions in retail stores.Right now they are not concerned with the potential cost-effectiveness of the technologies or the marketability of the technologies.These scientists are involved in:
A) brainstorming
B) basic research
C) applied research
D) product generation
E) concept testing

Question

Quizplus · Accepted Answer

The scientists are engaged in basic research, which aims to develop new knowledge without a specific application or product in mind. They are not currently concerned with cost-effectiveness or marketability, indicating that they are focused on exploring and discovering new technologies rather than applying them to a specific problem or market.

Scientists at Indiana University Are Working to Develop New Technologies