You are a product manager for a manufacturer of detergent.You have determined that detergent is in the mature stage of the product life cycle.To keep your product from entering the decline stage,you should:
A) use promotion to increase primary demand for detergent
B) abandon peripheral target markets for detergent
C) raise the price of the detergent because customers are not price sensitive in this stage
D) eliminate all unnecessary marketing expense
E) promote detergent heavily to dealers and customers

Question

Quizplus · Accepted Answer

In the mature stage, the focus is on differentiating the product and maintaining market share. Promoting heavily to dealers and customers can help sustain interest and prevent decline.

You Are a Product Manager for a Manufacturer of Detergent