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Market Researchers Have Determined Nine Categories of Lifestyles for Computer

Question 129

Multiple Choice

Market researchers have determined nine categories of lifestyles for computer users.One of the categories is described as "Mouse Potatoes," who like the Internet for entertainment and can't wait to buy the latest in "technoentertainment." In terms of the diffusion process,"Mouse Potatoes" would be classified as:


A) laggards
B) early majority
C) late majority
D) late adopters
E) innovators

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