The only two branding strategies available to a company that wants to market its product globally is to either use the brand name everywhere or to develop a new brand name for each different market.

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There are other branding strategies available, such as creating a hybrid brand name that incorporates elements of the original brand but also appeals to the local market, or using a sub-brand or product line extension to cater to different regions.

The Only Two Branding Strategies Available to a Company That