Genette's daughter often suffers from earaches and must take an antibiotic.Genette hates the fact the antibiotic prescribed by her doctor must be taken for 10 days and has an unpleasant taste.Genette does not know that she can ask her doctor for a new antibiotic called Zithromax that works when taken for only five days and that has a pleasant cherry flavor.For Genette,Zithromax is a(n)_____ product because she doesn't know it exists.
A) heterogeneous shopping
B) specialty
C) unsought
D) convenience
E) exclusive

Question

Quizplus · Accepted Answer

An unsought product is a product that a consumer does not know about or does not actively seek out. In this scenario, Genette does not know about Zithromax, so it is considered an unsought product.

Genette's Daughter Often Suffers from Earaches and Must Take an Antibiotic.Genette