Hellman's is a brand name owned by Unilever.It is most often recognized as a brand of mayonnaise.When Unilever introduced Hellman's honey mustard,it was an example of a ______ strategy.
A) repositioning
B) product line extension
C) cannibalization
D) disintermediation
E) demarketing

Question

Quizplus · Accepted Answer

Introducing a new product under an existing brand name is an example of product line extension. Hellman's, already a well-known brand name for mayonnaise, extended its product line to include honey mustard.

Hellman's Is a Brand Name Owned by Unilever