A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment.Which of the following strategies would best allow the company to accomplish this goal?
A) contraction of number of services offered by the utility company
B) added new services to its product line
C) repositioning
D) disintermediation
E) use of product cannibalization

Question

Quizplus · Accepted Answer

Repositioning would allow the utility company to change the way consumers perceive their current service, by highlighting any environmentally friendly practices or changes the company has made. It would involve a marketing campaign that would target consumers and educate them on the company's positive impact on the environment, which could improve their image and ultimately change consumer perceptions. The other options do not directly address the need to change consumer perceptions of the current service as being harmful to the environment.

A Regional Utility Company Needs to Change Consumers' Perceptions of Its