For years,many people thought plastic wrap was almost impossible to use and refused to buy the product.The manufacturer of Saran plastic wrap has spent many advertising dollars advising customers on how to eliminate the problems associated with the use of plastic wrap.This manufacturer has engaged in:
A) diversification
B) repositioning
C) product development
D) product line expansion
E) product mix expansion

Question

Quizplus · Accepted Answer

The manufacturer engaged in repositioning as they aimed to change the mindset of customers who believed plastic wrap was almost impossible to use by advising them on how to eliminate the problems associated with its use. They did not diversify their product offerings, develop a new product, expand their product line, or expand their product mix.

For Years,many People Thought Plastic Wrap Was Almost Impossible to Use