The liquor industry is attempting to revive the stagnant spirits industry by introducing low-alcohol cocktails such as Jack Daniel's Country Cocktails,Smirnoff Quenchers,and Southern Comfort Cocktails.The strategy behind these new product introductions is:
A) portfolio breadth expansions
B) product portfolio width adjustments
C) product item contractions
D) product line extensions
E) mix repositionings

Question

Quizplus · Accepted Answer

The liquor industry is introducing low-alcohol cocktails as an extension of their existing product lines, which is a strategy known as product line extension. This allows them to offer a wider range of options to their consumers and attract new customers who are looking for lower alcohol content drinks.

The Liquor Industry Is Attempting to Revive the Stagnant Spirits