Rexona is the number one brand of deodorant brand worldwide.Since it was launched in the 1960s,it has added an antiperspirant,a stick deodorant,deodorant wipes,and Rexona for Men.These additions are examples of:
A) product line extensions
B) product portfolio width adjustments
C) product item contractions
D) SBU expansions
E) mix repositionings

Question

Quizplus · Accepted Answer

The additions of an antiperspirant, stick deodorant, deodorant wipes and Rexona for Men are all examples of product line extensions, as they expand the product offerings within the existing product line of Rexona deodorant.

Rexona Is the Number One Brand of Deodorant Brand Worldwide