To cigarette smokers,stale or crushed cigarettes are a fact-of-life The manufacturer of Winston cigarettes is trying to change that by introducing its Eco-Flask packaging,which is crush-proof,water-resistant,and curved to better fit in a shirt pocket.The manufacturer of Winstons has made a(n)_____ modification to the cigarettes.
A) quality
B) aesthetics
C) demarketing
D) repositioning
E) functional

Question

Quizplus · Accepted Answer

The modification made to the cigarettes is functional, as it improves the packaging to make it crush-proof, water-resistant and more convenient to carry in a shirt pocket.

To Cigarette Smokers,stale or Crushed Cigarettes Are a Fact-Of-Life the Manufacturer