A manufacturer of an all-natural fruit and veggie bar targeted to people who want nutritious snacks has asked for marketing research to explain the reasons for the recent failure of its Apple-Broccoli bar.This type of research is described as:
A) descriptive
B) predictive
C) diagnostic
D) normative
E) historical

Question

Quizplus · Accepted Answer

Diagnostic research is used to identify the causes of a problem or failure. In this case, the manufacturer wants to know why their Apple-Broccoli bar has failed in the market.

A Manufacturer of an All-Natural Fruit and Veggie Bar Targeted