Marketing managers would typically use marketing research to:
A) eliminate any guesswork in decision making
B) implement a sales promotion
C) handle an individual customer's complaint
D) determine why a new product failed
E) do all of these

Question

Quizplus · Accepted Answer

Marketing research is used to gather data and insights, such as understanding why a new product failed, rather than eliminating guesswork entirely or handling individual complaints.

Marketing Managers Would Typically Use Marketing Research To