A true marketing decision support systems (DSS)should be:
A) flexible
B) discovery-oriented
C) interactive
D) accessibility
E) all of the above

Question

Quizplus · Accepted Answer

All of the above qualities are crucial for a marketing DSS to be effective. A marketing DSS should be flexible, allowing for adjustments and changes to be made as needed. It should also be discovery-oriented, meaning it should help marketers find new insights and opportunities. Interactivity is also important so that users can easily navigate and make use of the system. And finally, accessibility is key so that marketers can quickly and easily access the information and insights they need to make informed decisions.

A True Marketing Decision Support Systems (DSS)should Be