To determine new product opportunities,British Colombia's Sun-Rype Products conducted focus groups in which it learned Canadians are having trouble getting their required servings of fruits and vegetables each day-especially the vegetables.It gathered _____ data.
A) heuristic
B) primary
C) consensual
D) random
E) collaborative

Question

Quizplus · Accepted Answer

The focus groups conducted by Sun-Rype Products provided primary data because they directly gathered information from the target market. The other choices do not accurately describe the data collected in this scenario - heuristic data is based on personal experience or intuition, consensual data is data that is agreed upon by a group without much critical evaluation, random data is data that is selected without specific criteria, and collaborative data is data that is collected through teamwork or cooperation.

To Determine New Product Opportunities,British Colombia's Sun-Rype Products Conducted Focus