Finding that having to pester mom to take them to get their film processed inhibited kids from taking pictures,Kodak introduced a camera set that included a single-use camera packaged with an envelope to mail the film back to Kodak for developing.Kodak's segmentation plan used _____ segmentation.
A) ethnicity
B) income
C) age
D) gender
E) occupation

Question

Quizplus · Accepted Answer

The segmentation plan used age as it targeted kids who were interested in taking pictures but were limited by the inconvenience of having to ask their parents to take them to get the film developed.

Finding That Having to Pester Mom to Take Them to Get