In 2004,T.D.Waterhouse USA tied one of its promotional campaigns to the Chinese New Year.The slogan used for the campaign was "Plan Now for Success during the Upcoming Year of the Monkey." Postcards were mailed to Asian-Americans all over the United States.The segmentation base used for this strategy was:
A) geodemographic
B) geographic
C) demographic
D) lifestyle
E) psychographic

Question

Quizplus · Accepted Answer

The segmentation base used for this promotional campaign was demographic because it targeted Asian-Americans specifically, based on their shared demographic characteristics of ethnicity and cultural background.

In 2004,TD