ProtecTV is a product that selectively mutes words and phrases that some people find objectionable.It can be connected to a television,VCR,DVD player,or a satellite TV system.The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.What demographic segmentation variable has its manufacturer used to identify its target market?
A) gender
B) benefit
C) usage-rate
D) family life cycle
E) ethnic

Question

Quizplus · Accepted Answer

The manufacturer of ProtecTV has used the family life cycle segmentation variable to identify its target market, specifically parents who want to protect their children from offensive language.

ProtecTV Is a Product That Selectively Mutes Words and Phrases