Clearing Skies Press published a book by Robert Ruark entitled Keeping the Baby Alive Till Your Wife Gets Home.It is an advice book for new fathers.What demographic variables have been used to define the market for this book?
A) benefit and lifestyle
B) gender and family life-cycle stage
C) age,gender,and personality
D) benefit and gender
E) usage-rate and lifestyle

Question

Quizplus · Accepted Answer

The book is specifically targeted towards fathers who are new to parenting, therefore the demographic variables used to define the market would include gender (male) and family life-cycle stage (new fatherhood).

Clearing Skies Press Published a Book by Robert Ruark Entitled