The city of Blossom Valley has a job training program for the homeless but has had a difficult time reaching this group with information about the program even though radio and television stations have provided public service advertisements free of charge.This illustrates a segmentation problem with:
A) substantiality
B) identifiability and measurability
C) responsiveness
D) accessibility
E) accountability

Question

Quizplus · Accepted Answer

This problem illustrates a difficulty in reaching the homeless population with information about the job training program, which suggests an issue with accessibility. The program may not be easily accessible or visible to the homeless population, which is preventing them from accessing the resources available to them.

The City of Blossom Valley Has a Job Training Program