To be useful,a segmentation scheme must produce segments that meet four basic criteria.The criteria are:
A) segmentable,targetable,reliability,and homogeneity
B) tangibility,flexibility,causality,and accessibility
C) substantiality,identifiability and measurability,accessibility,and responsiveness
D) reliability,flexibility,tangibility,and accessibility
E) responsiveness,reliability,homogeneity,and causality

Question

Quizplus · Accepted Answer

The four basic criteria for a useful segmentation scheme are substantiality, identifiability and measurability, accessibility, and responsiveness. These criteria ensure that the segments are large enough, can be identified and measured, can be reached with marketing efforts, and will respond positively to marketing efforts. Tangibility, flexibility, and causality are not relevant criteria for segmentation. Homogeneity could fall under the umbrella of identifiability and measurability.

To Be Useful,a Segmentation Scheme Must Produce Segments That Meet