The requirement for a market segment to be responsive means:
A) over half of the consumers in the identified segment will be actively interested in the product
B) all the segments identified by a marketer should respond to the marketing mix
C) all the segments identified by a marketer should not respond to the marketing mix
D) the segments identified by a marketer should not differ in the level of their responsiveness to the marketing mix
E) the segments identified by a marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix

Question

Quizplus · Accepted Answer

The requirement for a market segment to be responsive means that it should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix. If all segments respond similarly to the marketing mix, then there is no point in dividing the market into segments. Therefore, the best choice is E.

The Requirement for a Market Segment to Be Responsive Means