Market segmentation helps businesses to:
A) define customer needs and wants more precisely
B) more accurately define business objectives
C) more efficiently allocate resources
D) better evaluate their performances
E) do all of the above

Question

Quizplus · Accepted Answer

Market segmentation helps businesses to do all of the above - by defining customer needs and wants more precisely, businesses are able to more accurately define their business objectives and allocate resources more efficiently. Additionally, by understanding the specific needs of different customer segments, businesses are able to better evaluate their performance and determine areas for improvement.

Market Segmentation Helps Businesses To