DCS Corporation is a company that makes barbecue grills.It has expanded into high-priced,multi-purpose grills for people who want to be able to cook all their food outside.Facing little competition,DCS designed an excellent line of specialty grills,had good distribution,used effective promotion with this market,and within four years had a respectable market share.Yet financial losses every year have caused DCS to decide to drop this line.The reason could be that this market segment,relative to the resources devoted to it,lacked:
A) reliability
B) identifiability and measurability
C) substantiality
D) accessibility
E) causality

Question

Quizplus · Accepted Answer

The reasoning behind DCS dropping the line of high-priced, multi-purpose grills may be that this market segment lacked substantiality. This means that the market segment may not have been large enough or profitable enough to justify the resources devoted to it.

DCS Corporation Is a Company That Makes Barbecue Grills