Listerine Essential Care toothpaste is designed to reduce plaque and to prevent gingivitis.Its ads state,"After age 35,3 out of 4 adults have some form of gum disease." The toothpaste is targeted to the market segment over the age of 35.This age variable that has been used to distinguish the market for this toothpaste is an example of a(n):
A) perceived variable
B) accessibility quotient
C) mass market
D) segmentation base
E) differentiation guide

Question

Quizplus · Accepted Answer

The use of age as a distinguishing factor for the market of Listerine Essential Care toothpaste is an example of segmentation base, which involves dividing a market into smaller groups of consumers with similar needs or characteristics.

Listerine Essential Care Toothpaste Is Designed to Reduce Plaque and to Prevent