E&V Bridal Studios is a wedding consulting business targeted to East Asians.It accommodates the various cultures by providing services to appeal to Koreans,Vietnamese,Chinese,and Japanese customers.E&V Bridal Studies markets its services to its customers by using ethnicity to divide its customers into segments.Ethnicity is its primary:
A) perceived image
B) accessibility quotient
C) environmental control
D) segmentation variable
E) differentiation guide

Question

Quizplus · Accepted Answer

Ethnicity is being used as a segmentation variable to divide customers into different segments based on their cultural background.

E&V Bridal Studios Is a Wedding Consulting Business Targeted to East