Market segmentation can assist marketers to do all of the following EXCEPT:
A) develop more precise definitions of customer needs and wants
B) identify which variable base should be used for segmenting
C) identify when and how customer needs are changing
D) identify where new opportunities are emerging
E) evaluate where and why demand is falling

Question

Quizplus · Accepted Answer

Market segmentation helps in understanding customer needs, changes, opportunities, and demand trends, but it does not inherently identify which variable base should be used for segmenting; this is a strategic decision made by marketers.

Market Segmentation Can Assist Marketers to Do All of the Following