Which of the following is NOT one of the four criteria identified in the text for successful market segmentation?
A) substantiality
B) identifiability and measurability
C) accountability
D) accessibility
E) responsiveness

Question

Quizplus · Accepted Answer

The four criteria identified in the text for successful market segmentation are substantiality, identifiability and measurability, accessibility, and responsiveness. Accountability is not one of the criteria.

Which of the Following Is NOT One of the Four