According to the criteria of _____ a selected segment must be large enough to warrant developing and maintaining a special marketing mix.Serving the specific needs of this segment must be commercially viable,even if the number of potential customers is small.
A) causality
B) accountability
C) responsiveness
D) accessibility
E) substantiality

Question

Quizplus · Accepted Answer

The criteria mentioned in the question are related to the substantiality of the selected segment. The segment must be large enough to justify the development and maintenance of a special marketing mix, and it should be commercially viable even if the number of potential customers in the segment is small. Therefore, the best choice for this question is E, substantiality.

According to the Criteria of _____ a Selected Segment Must