Which of the following is NOT a reason why marketers might select single-variable segmentation instead of multiple-variable segmentation?
A) Single-variable segmentation is simpler to explain and understand.
B) Single-variable segmentation is a more precise description of the segment.
C) Single-variable segmentation requires limited amounts of secondary data.
D) The size of the segments will be smaller with single-variable segmentation.
E) With single-variable segmentation,it is easier to perform the segmentation itself.

Question

Quizplus · Accepted Answer

Multiple-variable segmentation allows for a more precise description of the segment by taking into account multiple characteristics, whereas single-variable segmentation only considers one. Therefore, B is not a reason why marketers might select single-variable segmentation.

Which of the Following Is NOT a Reason Why Marketers