In Miami,the most popular Cuban radio station starts broadcasting in Russian for two hours daily to reach the 300,000 Russian-speaking people that live in South Florida.The radio station is using _____ segmentation.
A) usage rate
B) ethnic
C) socioeconomic
D) geographic
E) gender

Question

Quizplus · Accepted Answer

The radio station is using ethnic segmentation by targeting the Russian-speaking population in South Florida.

In Miami,the Most Popular Cuban Radio Station Starts Broadcasting in Russian