ThermaCare air-activated heat wraps are meant to be wrapped around sore muscles and joints.The product is advertised as a powerful pain reliever and a source of deep muscle relaxation.Its soothing warm can work at night while you sleep to restore your body.The manufacturer of ThermaCare heat wraps is using _____ segmentation.
A) geodemographic
B) functional
C) benefit
D) socioeconomic
E) feature-based

Question

Quizplus · Accepted Answer

The manufacturer of ThermaCare heat wraps is using benefit segmentation as they are targeting consumers who have sore muscles and joints and are in need of pain relief and deep muscle relaxation.

ThermaCare Air-Activated Heat Wraps Are Meant to Be Wrapped Around