There are many furniture manufacturers.Tall Paul's Tall Mall is the only one that makes furniture to meet the needs of people who are over 6'6" tall.These people find furniture designed for average-sized people to be cramped and uncomfortable.Tall Paul's uses _____ segmentation.
A) geodemographic
B) usage rate
C) demographic
D) psychographic
E) benefit

Question

Quizplus · Accepted Answer

Tall Paul's Tall Mall uses benefit segmentation, as they are targeting a specific group of people who require furniture that provides the benefit of comfort for their taller stature.

There Are Many Furniture Manufacturers