An eighteen-year-old college freshman might be a "party animal" living in a dorm.Another eighteen-year old freshman might be a husband with a small child and a full-time job.If you were in charge of a marketing program aimed at these men,what segmentation technique would be the easiest to employ that might help you to distinguish between them?
A) age cohort analysis
B) benefit
C) product differentiation
D) concentration
E) gender

Question

Quizplus · Accepted Answer

Benefit segmentation focuses on the specific needs and benefits sought by different consumers, which can distinguish between the two individuals based on their lifestyle and responsibilities.

An Eighteen-Year-Old College Freshman Might Be a "Party Animal" Living