Kraft Foods plans to tailor different ads for different neighborhoods in the same region.For example,viewers watching a cable show in a Hispanic neighborhood in Chicago would see different ads during the same commercial breaks as whites living in a different neighborhood.Kraft's strategy best exemplifies _____ segmentation.
A) sociocultural
B) lifestyle
C) cluster benefit
D) geodemographics
E) systematic geographic

Question

Quizplus · Accepted Answer

Kraft's strategy is based on geographic segmentation, specifically geodemographics, which involves dividing a market area into smaller groups based on demographic characteristics such as income, age, education, and ethnicity. By tailoring ads to specific neighborhoods within a region, Kraft is targeting consumers based on their geographic location and associated demographic and cultural characteristics.

Kraft Foods Plans to Tailor Different Ads for Different Neighborhoods