Zoran wants to buy a pair of sunglasses he can wear when is riding his bicycle in competitions.He wants sunglasses with a rubberized nose piece,built-in anti-fogging technology,and that can block light from all angles.The criteria for his decision appear to be based on:
A) marketing-controlled information sources
B) evoked set finalists
C) routine response behavior
D) attitudes of others
E) product attributes

Question

Quizplus · Accepted Answer

Zoran's criteria for his sunglasses decision are based on specific product attributes such as rubberized nose piece, anti-fogging technology, and blocking light from all angles. Therefore, product attributes are the key factor in his decision making process.

Zoran Wants to Buy a Pair of Sunglasses He Can