When a consumer is purchasing an unfamiliar,expensive product or an infrequently bought item such as a burial plot or life insurance,the consumer often uses the ____ process.
A) extensive decision making
B) cognitive harmonizing
C) limited problem solving
D) strategic behavioral
E) stimulus discrimination

Question

Quizplus · Accepted Answer

Extensive decision making is used when a consumer is making a high-involvement purchase, such as an unfamiliar, expensive product or an infrequently bought item like a burial plot or life insurance. In this process, consumers engage in a lot of information search and evaluation of alternatives before making a decision.

When a Consumer Is Purchasing an Unfamiliar,expensive Product or an Infrequently