When Lee goes to the grocery store each week,he buys the same brands of bread,luncheon meat,breakfast bars,and orange juice.This type of buying behavior is called:
A) buyer's harmony
B) situational convenience
C) routine response behavior
D) limited decision making
E) extensive decision making

Question

Quizplus · Accepted Answer

Lee's behavior of buying the same brands of products every week indicates routine response behavior, which is characterized by low involvement, low cost, little information seeking, and frequently purchased products. The other options do not fit the given scenario.

When Lee Goes to the Grocery Store Each Week,he Buys