Ralph played mediocre golf for twenty years.The he retired and vowed to improve his golf game by buying one of the new golf clubs that promise increased distance and have a $700 price tag.Which of the following factors have determined Ralph's level of involvement in the purchase of a new technologically-advanced golf club?
A) desire for positive consequences
B) interest and previous experience
C) self-concept and perception
D) self-concept and perceived risk of positive consequences
E) situation and self-concept
Correct Answer:
Verified
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