A direct reference group is composed of:
A) face-to-face membership groups which touch people's lives directly
B) only friends,neighbors,and relatives
C) role models on television and in the movies
D) people the individual does not want to be associated with
E) people an individual aspires to be like

Question

Quizplus · Accepted Answer

Direct reference groups are those that involve face-to-face contact and are an important part of an individual's life, such as family, friends, coworkers, and community organizations. These groups provide a sense of belonging, influence behavior and can have a significant impact on consumer choices.

A Direct Reference Group Is Composed Of