Elliott loves to compete in mountain biking.He subscribes to all the bicycling magazines and reads them as soon as they arrive each month.Champion bikers like Golden Brainard,Chris Sheppard,and Carl Swenson are often used in the product advertisements in these magazines.The ads convince Elliott to buy these products because these champions are a(n)_____ group for Elliott.
A) secondary reference
B) primary reference
C) aspirational
D) nonaspirational
E) direct reference

Question

Quizplus · Accepted Answer

Aspirational reference groups are those whose values and behaviors someone wishes to emulate, and Elliott is likely inspired by the success of champion bikers like Golden Brainard, Chris Sheppard, and Carl Swenson who are used in the product advertisements in bicycling magazines. As a result, these champions serve as an aspirational reference group for Elliott.

Elliott Loves to Compete in Mountain Biking